Google Goggles lets users go directly to brand name sites via pictures Google today said Buick, Disney, Delta Airlines, T-Mobile and Diageo have Google Goggle-enabled some of their print ads, movie posters and video. IBM says software helps predict natural disasters Google Goggles lets smartphone users take a photo of the object they want to look up rather than typing search terms. Google then analyzes the picture and gives you the search results. In this case, for example, Google says when a user scans a “Goggles-enabled” Buick ad with Google Goggles, they can connect directly with Buick’s mobile online system. Further, Google says when users take pictures of these brands with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to the company’s mobile destination. Google recently began offering Goggles via Apple’s iTunes App Store. Follow Michael Cooney on Twitter: nwwlayer8 Layer 8 Extra Check out these other hot stories: Who will build the next enterprise architects? DARPA taps Carnegie Mellon to build “flying car” brains Satellite moved to die a quicker death, reduce space junk The tribe spoke: Former Yahoo! exec. gets booted off “Survivor” IBM: New chip-making technology will boost Internet core US wants upper hand in battling high-tech bad guys NASA picks 13 companies to help build its next big space rocket SETI astronomers expand search for extraterrestrial communications NASA takes cloud computing to Mars Researchers tout unique automated firewall fault fixer NASA wants more hypersonic spaceship research Related content news analysis FBI/IC3: Vile $5B business e-mail scam continues to breed FBI/IC3 reports over 40,000 worldwide victims and $5 billion in the latest reckoning By Michael Cooney May 08, 2017 5 mins Security news analysis Ultimate geek dream? NASA challenges you to jump on the FORTRAN bandwagon! NASA opens High Performance Fast Computing Challenge By Michael Cooney May 05, 2017 4 mins Government Open Source Enterprise Applications news analysis Fragmented, disorganized IT systems thwart feds ability to track visas DHS OIG says ineffective IT process has contributed to a backlog of more than 1.2 million visa overstay cases. By Michael Cooney May 04, 2017 5 mins Analytics Data Center Security news analysis TSA: “As you can imagine, live anti-tank rounds are strictly prohibited altogether.” TSA finds live anti-tank round in carry-on bag By Michael Cooney Apr 28, 2017 2 mins Security PODCASTS VIDEOS RESOURCES EVENTS NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe